Research shows that specific attributes of music are capable of evoking strong emotions. So we partnered with the Canadian Opera Company, world-renowned composers and music scientists to create an original score that could help men embrace their emotions.
The piece is a blend of art and science, grounded in music psychology, optimized to evoke emotion. It uses a host of techniques and arrangements—suspended tones, tempo changes, as well as subtle and sophisticated devices like appoggiaturas—to draw the listener in and guide them through a journey of thought, reflection, and ultimately an emotional reaction.
We found men who struggle to express their emotions and invited them to experience our composition in the most moving way possible: on stage inside Canada’s largest, most prominent opera house. The music elicited chills and even tears from the men, helping them realize that showing vulnerability is not a weakness, but a strength.